Prerequisite: Introduction to Marketing
This course builds on all of the concepts studied in the introductory course by giving the students in-depth, comprehensive project-based learning opportunities. Throughout this course students will use strong interpersonal skills and incorporate technologies when conducting primary and secondary research. In addition students will include alternatives of electronic and internet marketing within their marketing plan. Students will create and/or use a marketing information systems(s) when working with or collecting data and will create a professional marketing plan. Students will integrate their knowledge of legal issues, ethics, diversity and social responsibilities in developing their marketing plan. Upon completion, opportunities will be made for students to earn college credit through such methods as articulation agreements with local colleges, duel enrollment, and CLEP exams.