Introduction to Marketing

Prerequisite: Principles of Finance and Accounting

This course introduces the students to the essential concepts of marketing theory required to provide the goods and services to meet the consumers’ wants and needs. Students will be introduced to the benefits of marking in a free enterprise system. Consumer buying behavior and relationships will be analyzed and understood. The elements of the marketing mix (product, price, promotion, and place), as well as pricing strategies, will be introduced. Various forms of electronic and Internet marketing will be utilized, as well as a study of e-commerce. Students will learn the benefits and importance of Marketing Information Systems. They will formulate viable marketing strategies by learning and creating a rudimentary marketing plan. By the end of this course, the students will have a solid understanding of the many diverse career opportunities in the fields of marketing.


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