The hospitality and Tourism Management Program(HTMP), is nationally recognized program that was developed by industry experts and members of the American Hotel & Lodging Association and will take the place of the Lodging Management Program as the official industry-recognized curriculum to prepare students for roles in the hotel industry and beyond. The tourism industry offers significant job creation across all regions and has has long been an industry with tremendous success for long-term career pathways. Tourism is recognized as a major driver of economic growth and development.
The Hospitality and Tourism Management Program takes advantage of these opportunities, helping high school students take their first real steps toward promising hospitality careers. The new high school curriculum introduces the hospitality and tourism industry on a global scale with a large focus on diversity. The program is delivered with graphic-rich textbooks and workbooks, and incorporates the best of modern technology with a selection of online coursework. Most importantly, this curriculum is industry driven as evidenced by the fact that more than 60 industry leaders served as subject matter experts, ensuring that today’s program matches the needs of hospitality employers across the world.
The HTMP CTE program consists of three components that students are required to complete: 1)The program of Study which includes three,in-school courses and an industry-mentored, work-based learning experience guided by the AHLEI competency checklist; 2) two AHLEI end-of-course examinations and 3) Certified Hospitality & Tourism Management Professional credential.
The career and Technology Education Hospitality and Tourism Program consists of the following three, in-school courses and 100 hours of work-based learning (WBL):
- Principles of Hospitality and Tourism,
- Hospitality and Tourism Management,
- Hospitality Marketing,
- Hospitality and Tourism WBL Experience (100 hours, industry-mentored and paid or unpaid)
Students completing this program will know and be able to:
- Understand the interrelated components that comprise the Hospitality and Tourism Industry;
- Demonstrate 21st Century Skills to the Hospitality and Tourism Industry
- Know the operational areas of the industry and understand how they work;
- Explain how sales and marketing are used to increase revenue;
- Understand the importance of safety and security as it relates to the overall environment of the establishment;
- Demonstrate leadership skills in the hospitality and tourism industry, including operational leadership;
- Understand management principles in a variety of hospitality and tourism settings (e.g. hotel, restaurant, theme park, etc..)
- Use sales and marketing techniques to promote a business and increase revenue; and
- know the importance of safety and security as it relates to employees and customers.
Prerequisite: Principals of Hospitality and Tourism
The course objectives of Hospitality and Tourism Management focus on the leadership and managerial knowledge, skills, and abilities required for advancement in a management track in the hospitality and tourism industry. Students completing this course will know and be able to describe segments of the hospitality and tourism industry, and explain the process for selecting an industry segment in which to work, identify the types of leadership positions available in the industry, participate in a variety of interviews (mock and real) to assess personal strengths and weaknesses and make improvements, apply the steps in setting performance goals and ensuring that employee performance meets property standards, summarize the key duties and responsibility of the front office manager, executive housekeeper and chief engineer, identify the reports attached to the night audit process, discuss how revenue centers and cost centers are managed to ensure profitability, identify components of income statements and balance sheets, and explain the relationship among customer safety, customer satisfaction and repeat guest business.
Students will secure an internship in a professional setting under the supervision of a Hospitality and Tourism Management Professional (HTMP) that allows them to apply the skills and knowledge acquired from their previous coursework. The internship includes a minimum of 100 hours, which may be paid or unpaid. This experience is directed by an agreement developed by the HTMP instructor, the employer and the student. The agreement identifies the appropriate competencies, duties and tasks in academic, technical and work readiness areas that apply directly to the students’ goals in establishing a career in the hospitality industry. The HTMP instructor is responsible for monitoring students’ placements and documenting students’ progress. Students will rotate assignments within the professional facility.
The Hospitality Marketing course introduces the student to the essential concepts of marketing theory and the foundations, functions and benefits of marketing in a free enterprise system. Throughout the Hospitality Marketing course, students will use and incorporate technologies to conduct research and communicate. In addition, students will investigate the various and ever-improving alternatives for electronic marketing. Students will integrate their knowledge of legal issues, the importance of ethics, and social responsibilities in marketing. Students will understand and demonstrate strong interpersonal skills and develop an appreciation of human diversity. By the end of Introduction to Marketing students will have a solid understanding of the many diverse career opportunities in the field of marketing.
The course objective of the Hospitality and Tourism Management Program (HTMP) is to provide students with broad-based learning on the tasks, knowledge, and skills required by anyone wishing to build a career within the hospitality and tourism industry. The content of the first course includes information that is required for operational level employee positions and responsibilities. Students completing this course will know and be able to understand the importance of the hospitality and tourism industry in local and regional economies, identify a variety of businesses that make up the hospitality and tourism industry and to describe the role that each plays in the industry, understand the career options and career paths available to people seeking to build a career in hospitality and tourism, articulate how a seamless guest experience is managed by employees and the property, demonstrate how to determine guests’ wants and needs in order to meet and exceed expectations relate how providing quality customer service encourages repeat guest business, compare characteristics that differentiate average customer service to “above and beyond” guest service, explain the concept of guest recovery while handling guest complaints, (both written and oral) when communicating to employees and guests, and explain how to implement and consistently use financial controls for labor costs, food costs, menu pricing and cash control in a food and beverage operation.